The Internet is constantly changing, and if you’re an author whose book marketing efforts rely on the Internet, then you know the best places to promote your book are also always changing. Staying afloat and keeping informed of the latest marketing practices is a necessity today, especially if your livelihood depends on it. But there is one constant that has proven itself steady yet is often overlooked: email.
Having an email list is a MUST for any author who promotes themselves over the Internet; it’s a simple and effective way to easily blast off your message directly to your followers, with no middleman to dilute the message. What’s even better is that sending your message to one, ten, or one thousand people takes the exact same amount of effort!
However, there are different schools of thought about how to build these email lists, what exact information you need to collect, and what should be in said emails.
Building your list is actually simple, if you do it right. Ideally, you should already have a website where you can drop in a signup form for readers to join your list. Most email marketing software (EMS) systems make this easy for you. The most well known of them have free plans you can start out with and are very user friendly, and you may perhaps know of a few (MailChimp and Constant Contact are popular ones).
The best way to gather emails quickly is to offer an incentive for readers. Aside from being able to easily follow any news about you, you could perhaps offer a free eBook download in the welcoming email, sweetening the deal for them. It’s a classic bait-and-hook situation.
Read more tips on developing your email list at Writer’s Digest.