The Power of Keywords

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Each book is the outcome of months or even years worth of time, energy, sweat, tears, and blood… But most books get lost in the flood of all the other books that get published each year, the exact number probably in the hundreds of thousands.

How can you make sure your book won’t suffer the same fate?

Well, you can’t really be sure your own book won’t suffer the same fate but you do (you should, that is) have a vital part of your book that is designed to help ensure it won’t get ignored: its marketing plan.

One particular way you can increase the discoverability of your book on Amazon (the number one search engine for books) is to select accurate and relevant keywords. But how does using the right keywords boost the sales of your book?

You need to research and choose certain words or phrases that will boost the amount of people clicking on your book’s page in consideration of whether or not they should buy it. More people clicking equals more people buying which also ultimately equals more money in your wallet.

So yes, you should spend considerable time researching which keywords are right for your book.

Amazon is a search engine just like Google and Yahoo but unlike them, people search Amazon with the mindset of buying. They search with certain keywords to find something that they are seeking. One of the major factors behind Amazon’s success is that it can place the right product at the right time in front of the right customers if the product is optimized with correct and relevant keywords.

The relevant keywords help your book show up on Amazon’s Search Engine Result Page (SERP) and because of these magic words, your product can win readers’ Zero Moment of Truth (ZMOT), an online decision-making moment when your possible readers are not quite sure about buying your book. A beautiful cover, a gripping description, an alluring author bio, and other great metadata will give your readers that extra push to make the decision to buy. The five major sections of your book—the book title, sub-title, description, reviews, and author name—must be emboldened with most searched and accurate keywords.

Readers find books (or any other product) on Amazon generally by two ways—by typing keywords in Amazon’s search bar or by searching on Google, where sixty-seven percent of the world’s internet searches take place. Because book description and reviews on Amazon are directly indexed at Google, cherry-picking the right keywords for book description and author bio sections (includes Author Central Page) make your book more discoverable on Amazon. Sometimes, even the keywords used in the interior text—preferably in copyright page—of your book influences the Amazon search if the ‘look inside’ feature of your book is active.

Working with an expert who is knowledgeable about the book-ranking algorithm used by Amazon can make your book more discoverable and can bring forth dramatic sales. Check out the following articles on Amazon for further information regarding increasing book discoverability with keywords: