Why You Should Build an Email List

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Building a email list for authors and publishers can be a great help in targeting specific readers for their promotional efforts. It’s a simple idea in theory. In order to obtain the contact information for potential readers or fans (ie, email addresses), free content such as bonus chapters, previews, or tips is offered in exchange. The email addresses […]

The Power of Keywords

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Each book is the outcome of months or even years worth of time, energy, sweat, tears, and blood… But most books get lost in the flood of all the other books that get published each year, the exact number probably in the hundreds of thousands. How can you make sure your book won’t suffer the […]

If You Build Better Metadata, Readers Will Come

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Metadata: the science behind selling books. No really, metadata is the nitty gritty details that are behind your book, make up your book, and frankly, stamped on your book’s cover. It’s the data that helps readers find and discover your book, for example, the title, the author, the genre, the themes, et cetera. It’s something […]

The Benefits of the Digital in Reading

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There are many different ways to consume books now thanks to advancements in the publishing industry. One of the best positives to come out is that you can literally read a book anywhere and everything, or even have them read to you. They’ve also perhaps provided one of the most important benefits as well: making […]

Are Small Publishers Doing all the Work for the Big Publishers?

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It’s no secret that big publishers often publish books written by those whose first books were published by smaller publishers. It’s how most of the “big four” publishers gain their new authors now, but it leaves the little guys of the industry to be the ones taking the risk of publishing unknown authors. Authors are also […]

Kickstarter Hits a Publishing Milestone

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Kickstarter has been making news in the publishing world by getting much use from indie publishing. Most of the projects that get successfully funded are genres that usually get underserved by traditional publishing, such as diversity and LGBT. Other indie publishers are using Kickstarter to successfully fund projects that traditional publishers are hesitant to publish […]

How Publishers Can Build on Self-Publishing’s Victories

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The past ten years have been an exciting time in the publishing industry, especially considering the popularity of the eBook and how it has entered the mainstream and changed the game considerably. Now we’re seeing a stabilization of eBooks in the industry with their amount of sales dropping, but that’s to be expected as they’ve […]

Do We Really Need to Innovate the Reading Experience?

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With all the technological advancements pushing us forward as a society, unsurprisingly there have been numerous efforts to innovate in the publishing industry as well. The landscape has been undoubtedly changed by eBooks and eReaders and the different reading experience they offer. But is the reading experience something that needs to be changed? Well, yes and no. Some people […]

Publishers are reeling from Trump’s win, but the news is not all bad

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The results from the recent presidential election have potentially catastrophic ramifications, not just in American but worldwide. And already is it creating rippling effects in the publishing industry. Publishers, like the rest of us, are scrambling to find out what it means and how it’s going to affect the industry. Some have already used the time since the results were […]

Is Audio Really the Future of the Book?

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Audio books are becoming bigger and more popular than ever despite the age old question of whether or not they really are books since you, well, don’t read them. Now that eBooks are becoming more commonplace and are now too old to really be the “new and exciting” thing in the book industry, it seems […]